Selected Work
These projects were completed independently outside my primary operating roles and are included to show the range of ecommerce systems, storefronts, and businesses I’ve helped build or direct.
Built or directed by Mo Abdel.
Clients are not named. Each entry is headed by the kind of business it is, and the destination each one opens is either the live build or a deployed demo of it.
Streetwear Label & Member Club
Built a commerce experience that combined product releases with an owned member community, integrating the forum directly into the storefront.
Live store. The forum is members-only and sits behind sign-in.
View ProjectView Live Site — Streetwear Label & Member Club, opens in a new tab
Formulation Ingredients Brand
Organised a complex ingredient catalog into a clearer commerce system, combining product architecture, documentation and storefront UX.
Live storefront. The demo is a capture of it.
View ProjectView Demo — Formulation Ingredients Brand, opens in a new tab
Streetwear Storefront
Built a Shopify storefront skin and a standalone design reference for a streetwear label, overriding the base theme rather than forking it.
Design reference, not a live store.
View Project
Independent Los Angeles Label
Translated a distinct brand system into a Shopify storefront with custom architecture and release-focused merchandising.
Pre-launch — the store is not yet open to the public.
View ProjectView Demo — Independent Los Angeles Label, opens in a new tab
Structured Travel Goods
Positioned a three-format travel line as one product system and built the release-led site that presents it.
Pre-launch release page — no sales claims.
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Mechanical Keyboard Brand
Positioned a premium hardware launch and built the ecommerce and landing-page architecture that carried it.
Pre-production — no performance claims.
View Project
Multi-Location Dental Practice
Built the production site and search architecture for a three-location dental practice, with an editorial review system governing its clinical content.
Healthcare. No outcomes claimed.
View ProjectView Demo — Multi-Location Dental Practice, opens in a new tab
Specialty Coffee House
Derived a brand design system from client material and built the production storefront for a specialty coffee house and its merchandise line.
Demo is a rebuild, not a capture.
View Project
Beauty Creator Portfolio
Built a single-page commercial portfolio and media kit for a beauty creator, structured around how brand buyers actually evaluate.
View Project