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Mo Abdel

WorkConsumer HardwareDirected, Built

Mechanical Keyboard Brand

Positioned a premium hardware launch and built the ecommerce and landing-page architecture that carried it.

View Demo — Mechanical Keyboard Brand, opens in a new tab

The landing page hero, pairing a two-line claim with the keyboard photographed at an angle on a dark field.

What I did

Premium hardware positioning paired with ecommerce and landing-page architecture built for conversion. Product storytelling, commercial creative direction, and an AI-assisted image and motion production workflow supported the launch site build.

  • Product Positioning
  • Ecommerce Architecture
  • Creative Direction
  • Website Execution

What to look at in the demo

  • The construction section separates case, plate, switches and keycaps as layers rather than describing them.
  • The in-the-box section is an itemised list rather than a lifestyle shot — it is the part a hardware buyer actually reads.
View Demo — Mechanical Keyboard Brand, opens in a new tab
  • The landing page hero, setting a two-line claim and an access control against the keyboard photographed at an angle on a dark field.
  • The construction section, showing the keycaps, switches, frame, gasket and shell as five separated layers, each labelled with its material.
  • The in-the-box section, pairing the packed product with an itemised list of what ships with it.

What is and is not claimed

The product is pre-production. No sales or performance outcomes are claimed. The demo is a static capture of the deployed launch page rather than an anonymized rebuild, so it carries the product's own branding and stays current with what shipped.

Provenance

Role: Independent project — product positioning, ecommerce architecture, and site implementation

Built or directed by Mo Abdel. The Demo link opens a deployed demo of the build rather than a live storefront.

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Build the growth. Strengthen the business behind it.

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